Campaign

Launch automated outbound calling campaigns with contact lists and scheduling.

Campaign

Campaigns let you automate outbound calls at scale. Upload a contact list, assign an agent, set a schedule, and let Callem Studio handle the rest — calling each contact, tracking outcomes, and reporting results.

Creating a Campaign

1. Navigate to Deploy > Campaign
2. Click New Campaign
3. Configure the campaign settings

Campaign Settings

Setting	Description
Name	Campaign identifier
Agent	The voice agent that will handle all calls
Contact list	Phone numbers to call (CSV upload or manual entry)
Caller ID	The phone number displayed to contacts
Schedule	When to start/stop calling (date, time, timezone)
Concurrency	Maximum simultaneous calls
Retry logic	How many times to retry unanswered calls

Contact List

Upload your contacts as a CSV file with at least a phone number column. Additional columns can be mapped to dynamic variables in your agent’s prompt.

Example CSV

phone,name,company
[phone],Marie Dupont,Acme Corp
[phone],Jean Martin,TechStart
[phone],Sophie Bernard,DataFlow

Use dynamic variables in your agent’s system prompt (e.g. {{name}}, {{company}}) to personalize each call based on the contact’s data.

Campaign Lifecycle

• Created: campaign is configured but not started
• Scheduled: waiting for the start time
• Running: actively placing calls
• Paused: temporarily stopped (can be resumed)
• Completed: all contacts have been called

Monitoring Progress

While a campaign is running, the dashboard shows:

• Total contacts vs called vs remaining
• Success rate (engaged calls vs total)
• Average call duration
• Retry queue size
• Real-time call activity

Best Practices

Start with a small test batch

Run your campaign on 10-20 contacts first. Review the call transcripts and outcomes before scaling up.

Respect calling hours

Use the schedule settings to ensure calls are only placed during appropriate hours for your contacts’ timezone.

Personalize when possible

Campaigns with personalized greetings (using the contact’s name) see significantly higher engagement rates.

Monitor in real-time

Keep an eye on the campaign dashboard during the first few minutes. If something is wrong with the agent or the contact list, you can pause immediately.